CowBella Farms is an organic dairy farm that produces premium milk, cheese, yogurt, and ice cream, and delivers it directly to customers. My task as a designer is to design a website, mobile app, and poster that fits the brand’s tone.
Final Outcomes
Website
Mobile App
Poster
Brand Belief
“When we cultivate connections between our farms and our tables, then we taste where dairy meets delight.”
Brand Expression Creative Criteria
- How might we cultivate all-natural experiences?
- How might we cultivate connection?
- How might we cultivate delight?
Brand Personalities
- All-Natural
- Delicious
- Delightful
- Communal
- Friendly
- Nurturing
- Outdoorsy
If The Brand Could Talk
Brand Audiences
Foodies who are outdoorsy enthusiasts.
Logo & Moodboards
HMW Cultivate All-Natural Experiences
HMW Cultivate Connection
HMW Cultivate Delight
Logo Design Process
Style Guide
Conclusion
The CowBella Farms branding project successfully integrates visual identity, user experience, and brand storytelling to create a cohesive and engaging customer experience. Through strategic design choices, the project captures the essence of an organic dairy farm while maintaining a modern and accessible brand identity. This project ultimately brings a brand’s values to life through design.
