Brand Design · Mobile App/Website/Poster
My Role: Visual Design, UI Design
January 2024 – May 2024
Bringing Organic Dairy to Life Through Design
CowBella Farms is an organic dairy farm that produces premium milk, cheese, yogurt, and ice cream, and delivers it directly to customers. To strengthen its digital presence and enhance direct-to-consumer sales, I designed a website, mobile app, and poster that capture the brand’s essence—natural, delightful, and deeply connected to its community.
Final Deliverables
Website: Seamless online shopping and brand storytelling
Mobile App: Easy access to fresh dairy, anywhere
Poster: A visual invitation to experience CowBella’s world
Brand Belief
“When we cultivate connections between our farms and our tables, then we taste where dairy meets delight.”
Brand Expression Creative Criteria
To bring CowBella’s values to life, I focused on three core questions:
- How might we cultivate all-natural experiences?
- How might we cultivate connection?
- How might we cultivate delight?
Brand Personalities
- All-Natural
- Delicious
- Delightful
- Communal
- Friendly
- Nurturing
- Outdoorsy
If The Brand Could Talk
Before starting to design for a brand, it’s important to understand the brand’s creative brief. This sets the concept and foundation for everything that follows. Without this understanding, the design may not be in line with the core of the brand.
Because I fully studied CowBella Farms’ creative brief, the style and purpose of the subsequent design were very clear, which saved me a lot of time.
Brand Audiences
Foodies who are outdoorsy enthusiasts.
Moodboard Development
I grouped the brand’s seven personality traits into three themes, exploring colors, typography, icons, imagery, and textures to create a cohesive visual direction.
HMW Cultivate All-Natural Experiences
HMW Cultivate Connection
HMW Cultivate Delight
Logo Exploration
I designed three logo concepts based on the moodboard and selected the most effective one, refining its shape, color, and typography to ensure harmony.
Style Guide Creation
A refined set of colors, fonts, and design elements served as the foundation for all digital and print assets.
A Cohesive Brand Experience
The final design unites visual identity, user experience, and brand storytelling to create a modern yet approachable organic dairy brand. Every design choice-from the website’s navigation to the mobile app’s interactions-reflects CowBella’s mission: bringing people closer to farm-fresh goodness.
